Dafabet has announced former England international Kevin Pietersen MBE as its new Global Brand Ambassador, strengthening its connection with cricket audiences worldwide. In his role, Pietersen will contribute expert perspectives, behind-the-scenes insights, and engaging content for fans across Dafabet’s platforms.

One of England’s most dynamic batters, Pietersen enjoyed a stellar international career, scoring 8,181 runs in 104 Test matches at an average of 47.29. In One Day Internationals, he amassed 4,440 runs across 136 matches, alongside 1,176 runs in 37 T20Is. Known for his attacking style and charisma, he remains one of the most recognisable figures in modern cricket. 

More recently, Pietersen has also taken on a mentoring role within the England setup, sharing his experience with the next generation of players.

Speaking on the partnership, Pietersen said: 

“I’m really excited to be joining Dafabet as a Global Brand Ambassador. Cricket has given me so much over the years, and I’m looking forward to connecting with fans in new ways, sharing my experiences, and contributing to the growth of the game globally.” 

Dafabet Head of Sponsorships John Cruces welcomed the appointment, adding: “Kevin is one of cricket’s most iconic personalities, with a deep understanding of the game and a global fanbase. His passion, insight, and energy make him a perfect fit for Dafabet as we continue to expand our presence and bring fans closer to the action.”